Methods

The 5 Whys is a root cause analysis technique that drills past surface symptoms by asking "Why?" repeatedly to uncover the true underlying problem.

The 5W1H method systematically breaks down design problems by answering Who, What, When, Where, Why, and How to build shared understanding.

Analysis of Cognitive Work examines how people process information and make decisions during complex tasks to improve system design and reduce errors.

Behavioral Mapping tracks how people move through and use physical or digital spaces over time, revealing traffic patterns, bottlenecks, and underused areas.

Benchmarking measures your product's UX performance against competitors or past releases using quantifiable metrics to track improvement over time.

Bodystorming is a physical ideation technique where teams act out user scenarios in real or simulated environments to uncover design insights.

Brainstorming is a collaborative ideation method where teams rapidly generate a high volume of ideas without judgment to unlock creative solutions.

Brainwriting is a silent, written ideation technique where participants generate and build on ideas independently, giving every voice equal weight.

The Bubble Test uses speech bubbles and images to uncover participants' emotional reactions, internal dialogue, and unfiltered opinions about designs.

Business Model Canvas maps how a product creates, delivers, and captures value across nine building blocks on a single visual page.

Business Origami uses paper cutouts to physically model service ecosystems, mapping actors, touchpoints, and information flows collaboratively.

Card Sorting reveals how users mentally organize information by asking them to sort labeled cards into groups, informing navigation design.